I recently found an ebook on the importance of good photography in selling real estate in a stack of my papers. Back in 2000, I hired a photographer to shoot photos of a house I had just built. He spent two days and it cost me $1000. The most fun was the actual staging and drinking margaritas with my friend while doing the work! (The photos in this post are not of the house I speak of, but one that I just sold this past October.)
The bonus was I learned all the little do’s and don’ts of real estate photography. That was priceless.
A show, Get it Sold, was another invaluable tool in learning the important things to feature and what turns prospective homebuyers off. The hardest thing to comprehend was how seeing family photos around the home is a detriment in the sales process. I figured out it isn’t that they are turned off by seeing people who live in the home and their families on the walls and dressers, but a distraction from looking at the features of the home.
I’ve studied many photographs taken by photographers over the past few years, and have discovered that my favorite ones are those that really show the light of a home. The more stunning ones of mega homes are those taken at night with all the lights on and special lighting effects. But what really turns me on is seeing how natural light plays in a home.
I waited until the light was just right in each room before I took these photos. Some rooms had eastern light, some western, some southern. And each had its own quality. I loved the way each room displayed its own special color in its own unique quality of light.
When you decide to sell your home, you need to garner all the tricks of the trade into your quiver. That means de-cluttering (really strip it down with just enough to show it off), repairing any obvious defects, repaint if needed, cleaning off moss and vines from the outside walls, and even cleaning the garage. Consider painting an accent wall in the garage; it gives it class and makes it a feature instead of so utilitarian in nature.
The Master Bedroom to the left was one of my favorite rooms to photograph. There were several different views of this room due to the changing nature of the light and staging. The first photos I took had a 5’x6′ painting of horses on one wall, really showing off my personal style. When the home sold this was the way it was staged and photographed; it made the biggest impression on homebuyers.
Because, homebuyers want to see themselves in a home. And if there is too much of “you” in it, “they” don’t see how “they” fit. Leaving room for their imagination to place their personal furnishings and art in a home is what sells it. Making, next to price, photos the most important trick in your quiver to sell your home.
Please check out my photos in Galleries under Real Estate and Portfolio. If you are looking for a photographer that understands staging, lighting and composition for selling a home, call me. For something as important as selling most people’s biggest investment, you need quality photographs to pull those people in from looking at an ad to actually standing in your house checking out its features.